Zhuhai Int'l CEC matures, attracts foremost sessions

The young Zhuhai International Convention & Exhibition Center (CEC) epitomized its growing reputation as it hosted the March 7-8 Year-Beginning Meeting of Walmart China for the fourth consecutive time.

During sessions, the US retail giant, which last year saw international sales grow by 2.5 percent to $29.1 billion, planned strategies for 2018. China is said to have performed exceptionally well over the past four quarters.

Among thousands of attendees were representatives of Fortune 500 companies such as Coca Cola, L' Oréal, and Ferrero, which displayed products on site. The first Year-Beginning event in March 2015 attracted 10,000 to the Shizimen Central Business District and environs in Zhuhai.

Meeting place for Walmart China [Photo courtesy Zhuhai Daily]

The CEC says that improved service brought about by four years of development in hardware and software facilities has not only helped retain clients but also cultivated customer loyalty. The center has become a preferred place to host annual meetings of enterprises, deal conferences, summit forums, and expos.

Well-publicized events such as the 3rd China-Israel Investment Summit, China-Latin America & Caribbean International Exposition, and 21st Century Maritime Silk Road Forum on International Communication and Chinese (Guangdong) Companies Going Global have taken world stage at the CEC. It is also the choice of British pharmaceutical company GlaxoSmithKline and global healthcare firm Swiss Novartis.

On this year's agenda are the 14th International Conference on Green and Energy-Efficient Building & New Technologies and Products Expo (IGEBC) (April 2-3), Soccerex China 2018 (April 17-18), Remax World Expo in October, International Cosmetics Personal Care & Detergents Expo (Nov 20-22), and China Engineering Science & Technology Forum organized by the Chinese Academy of Engineering (CAE).

By hosting such events as these, the facility's reputation has continued to grow, according to general manager Fu Rui. The first three quarters are already fully booked, he said.