ISY Music Festival stages in Sanya

A float of an octopus listening to music attracts people on both sides of the road. [Photo provided by ISY Music Festival Organizing Committee]

The ISY Music Festival grandly opened at the Sanya Haiyue Square on March 1.

A dazzling float parade with seven themed sections attracted loads of locals and tourists.

Concerts of electric, national and popular music were held at the Dadonghai Square, Haihong Square and Meilizhiguan Cultural Square to meet the different demands of foreign friends, locals and tourists including senior residents living in North China who often spend winters in Hainan.

The main show, an electric music carnival at Haitang Bay, will last from March 2 to 3 with world top-level DJ in attendance.

Foreign performers dance in the float parade of the ISY Music Festival. [Photo provided by ISY Music Festival Organizing Committee]

According to Bai Mudi, a representative of the festival's organizing committee, the international gala featuring diversity aims to attract world advanced musicians and musical industries to settle down in Sanya and promote Chinese music and culture to the world.

Sanya's Deputy Mayor Xu Zhenling said at the opening ceremony that Sanya's target is to become a world-level tropical and coastal tourism city. The integration of culture and tourism is a demand of the developing tourism industry and is also a requirement of progressing diverse culture. The ISY Music Festival marks a new beginning of Sanya's tourism innovation and is also an important measure assisting lateral structural reform in the tourism industry.