Amazon Global Selling Summit held in Xiamen

"We focus on continuous innovation and help sellers around the world expand their global business development through innovative technologies, products and services," said Eric Broussard, vice president of Amazon Global Operations.

On December 6th, the Amazon Global Selling  Summit was held in Xiamen International Convention and Exhibition Center, aiming  to help Chinese companies reach consumers around the world and transform their business models. 

The summit has released an integrated solution guide for the "Next-Generation Trade Chain” and the strategy focuses on Amazon global stores in 2018.

The program covers a China Enterprise Value Enhancement Plan, an Amazon International Site Expansion Plan and  a plan for the construction of an Amazon global store ecosystem.

The China Enterprise Value Enhancement Plan is a customized solution that can upgrade or transform all types of Chinese sellers; the Amazon International Site Expansion Plan, which helps Chinese sellers to expand Amazon overseas sites, including the new Australian Amazon site; Amazon Global Open Ecosystem construction plan, that is, cooperation with local governments to establish cross-border e-commerce export ecosphere for Chinese sellers and provide full-service.

"At present, the trading environment has undergone tremendous changes. Cross-border e-commerce has become an important gateway for Chinese companies to export," said Dai Jingfei, vice president of Amazon China and head of Asia Pacific for Amazon.

Amazon entered the China market in 2004 with its cross-border e-commerce businesses including paper books, Kindle e-book readers and e-books, Amazon Logistics Operations and Amazon Cloud Computing Services (AWS).

Relying on the power of Amazon's global resources and the rapid development of the global shop business, Amazon has created the next generation of trade chains for Chinese sellers under a new trade model that is typified by export e-commerce.