Wuxi-based garment giant forays into Malaysia

The interior of HLA's overseas branch retail store in Kuala Lumpur, Malaysia. [Photo provided to chinadaily.com.cn]

The men's leisurewear brand targets urban men age 25 to 40 and has achieved successful sales during its trial operation period, its MyTown shop manager said.

“Apart from Chinese people living here, native Malaysians also recognize the value of HLA's apparel products and mid-range pricing strategy.” The manager added.

Malaysia's close relation with China, its cultural inclusiveness, and the prescence of Kuala Lumpur as a fashion hub in Asia makes the country a major springboard for HLA's “Three Step” globalization strategy that aims to be rooted in Southeast Asia, create a bridge into Asia-Pacific, and achieve global recognition.