Wuxi-based garment giant forays into Malaysia

HLA, a Wuxi-based company holds an opening ceremony in Kuala Lumpur, Malaysia, on July 15 to open its first overseas retail store. [Photo provided to chinadaily.com.cn]

Heilan Home (HLA), a notable Chinese fast fashion brand owned by Wuxi-based Heilan Group has expanded its operating area to Kuala Lumpur, the capital of Malaysia, with the opening of its first retail store in the Southeast Asian country on July 15.

China's largest men's wear brand has a market value over $6.6 billion and joins the tenants of local MyTown Shopping Center in the first step of its overseas investment project.

HLA's young president, Zhou Lichen, expects to bring fresh fashion choices for Malaysian consumers while generating a new vitality for the clothing industry through cultural integration. His excitement surrounding the new venture was clearly laid out in his speech at the opening ceremony on July 15.

Representatives from HLA, the Malaysian government, the local retail industry, and MyTown shopping center cut a symbolic ribbon announcing the opening of the first HLA store in Kuala Lumpur, Malaysia on July 15. [Photo provided to chinadaily.com.cn]

Representatives from the Malaysian government, the local retail industry and the shopping center also addressed the gathering. The speeches were followed by a performance by local singer Cao Ge and a runway show that sported HLA clothing.